College Scorecard program reportCIP 52.18 · UNITID 240444

General Sales, Merchandising and Related Marketing Operations

Bachelor's Degree · Madison, WI

At University of Wisconsin-Madison, the General Sales, Merchandising and Related Marketing Operations bachelor's degree program reported $82,081 median earnings four years after completion and $21,630 median federal debt among 99 working graduates.

Source: U.S. Department of Education College ScorecardJune 10, 2026 releaseDownload source data ↗

Median earnings$82,081Working graduates four years after completion

Median federal debt$21,630Stafford and Grad PLUS debt for the program cohort

Working graduates99Four-year earnings cohort

Peer records8Same field and credential passing the evidence rule

01 · Published outcomes

How much do General Sales, Merchandising and Related Marketing Operations graduates at University of Wisconsin-Madison earn and borrow?

Four-year median earnings were $82,081, five-year median earnings were $73,814, and median federal debt was $21,630 for the published program cohorts.

Median earnings four years after completion$82,081

Median earnings five years after completion$73,814

Earnings cover graduates who were working and not enrolled. Median debt uses a separate federal borrower cohort and is not a yearly payment.

02 · Same-field context

How does University of Wisconsin-Madison’s General Sales, Merchandising and Related Marketing Operations program compare?

Among 8 published bachelor's degree records in this field, earnings ranked at the 62th percentile and debt was lower than about 38% of peers.

Four-year earnings percentile62th

Higher earnings than about 62% of published same-field, same-credential records.

Debt position38%

Lower median debt than about 38% of published same-field, same-credential records.

Percentiles describe this published peer group; they are not a rating of instruction, selectivity, or individual outcomes.

03 · Comparison records

Which colleges publish General Sales, Merchandising and Related Marketing Operations for the same credential?

The comparison group contains 8 institution-program records with the same field and credential, at least 75 working graduates, and published earnings and debt.

Texas A&M University-College StationCollege Station, TX · Bachelor's Degree · 295 working graduates$93,141 earnings · $22,000 debt Weber State UniversityOgden, UT · Bachelor's Degree · 133 working graduates$82,549 earnings · $18,500 debt Purdue University-Main CampusWest Lafayette, IN · Bachelor's Degree · 100 working graduates$82,441 earnings · $19,402 debt CUNY Bernard M Baruch CollegeNew York, NY · Bachelor's Degree · 480 working graduates$76,565 earnings · $9,850 debt University of HoustonHouston, TX · Bachelor's Degree · 199 working graduates$72,199 earnings · $24,250 debt University of Minnesota-Twin CitiesMinneapolis, MN · Bachelor's Degree · 142 working graduates$68,903 earnings · $20,500 debt University of South Carolina-ColumbiaColumbia, SC · Bachelor's Degree · 156 working graduates$64,631 earnings · $24,979 debt

Open the national General Sales, Merchandising and Related Marketing Operations field report →

04 · Institution context

Where can I find University of Wisconsin-Madison cost and completion data?

The University of Wisconsin-Madison institution report publishes school-level net price, completion, retention, undergraduate aid, and debt; those measures use cohorts separate from this program’s earnings and debt cohorts.

University of Wisconsin-Madison

Madison, Wisconsin · Public

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Answers at a glance

General Sales, Merchandising and Related Marketing Operations at University of Wisconsin-Madison: frequently asked questions

The program FAQ reports $82,081 four-year median earnings, $21,630 median federal debt, 99 working graduates, and 8 same-field peer records.

How much do graduates of this General Sales, Merchandising and Related Marketing Operations program earn?

Median earnings were $82,081 four years after completion and $73,814 five years after completion for working graduates who were not enrolled.

What is the median federal debt for this General Sales, Merchandising and Related Marketing Operations program?

The published median federal debt was $21,630 across a reported debt cohort of 86 borrowers.

How is the peer group selected?

Peers share CIP field 52.18 and the Bachelor's Degree credential level, have at least 75 working graduates, and have published earnings and debt medians.