COLLEGE SCORECARD · JUNE 10, 2026 FEATURED RELEASEOUTCOMES ARE COHORT MEASURES—NOT A RANKING OR GUARANTEE
COLLEGE OUTCOMELEDGERCOST · COMPLETION · DEBT · EARNINGS
College Scorecard program reportCIP 52.14 · UNITID 229115
Texas Tech University

Marketing

Bachelor's Degree · Lubbock, TX

At Texas Tech University, the Marketing bachelor's degree program reported $72,953 median earnings four years after completion and $21,117 median federal debt among 244 working graduates.

Source: U.S. Department of Education College ScorecardJune 10, 2026 releaseDownload source data ↗

Median earnings$72,953Working graduates four years after completion
Median federal debt$21,117Stafford and Grad PLUS debt for the program cohort
Working graduates244Four-year earnings cohort
Peer records207Same field and credential passing the evidence rule

01 · Published outcomes

How much do Marketing graduates at Texas Tech University earn and borrow?

Four-year median earnings were $72,953, five-year median earnings were $76,074, and median federal debt was $21,117 for the published program cohorts.

Median earnings four years after completion$72,953
Median earnings five years after completion$76,074

Earnings cover graduates who were working and not enrolled. Median debt uses a separate federal borrower cohort and is not a yearly payment.

02 · Same-field context

How does Texas Tech University’s Marketing program compare?

Among 207 published bachelor's degree records in this field, earnings ranked at the 61th percentile and debt was lower than about 72% of peers.

Four-year earnings percentile61th

Higher earnings than about 61% of published same-field, same-credential records.

Debt position72%

Lower median debt than about 72% of published same-field, same-credential records.

Percentiles describe this published peer group; they are not a rating of instruction, selectivity, or individual outcomes.

03 · Comparison records

Which colleges publish Marketing for the same credential?

The comparison group contains 207 institution-program records with the same field and credential, at least 75 working graduates, and published earnings and debt.

Brigham Young UniversityProvo, UT · Bachelor's Degree · 76 working graduates$112,596 earnings · $10,500 debtBoston CollegeChestnut Hill, MA · Bachelor's Degree · 112 working graduates$106,353 earnings · $18,000 debtVillanova UniversityVillanova, PA · Bachelor's Degree · 90 working graduates$102,222 earnings · $26,962 debtTulane University of LouisianaNew Orleans, LA · Bachelor's Degree · 102 working graduates$98,503 earnings · $19,500 debtUniversity of Wisconsin-MadisonMadison, WI · Bachelor's Degree · 181 working graduates$96,148 earnings · $20,500 debtElon UniversityElon, NC · Bachelor's Degree · 95 working graduates$95,163 earnings · $21,500 debtUniversity of Maryland-College ParkCollege Park, MD · Bachelor's Degree · 159 working graduates$93,782 earnings · $21,038 debtUniversity of FloridaGainesville, FL · Bachelor's Degree · 184 working graduates$92,626 earnings · $15,574 debtThe University of Texas at AustinAustin, TX · Bachelor's Degree · 136 working graduates$91,955 earnings · $19,625 debtUniversity of San FranciscoSan Francisco, CA · Bachelor's Degree · 81 working graduates$91,815 earnings · $21,500 debtSyracuse UniversitySyracuse, NY · Bachelor's Degree · 154 working graduates$91,235 earnings · $26,951 debtUniversity of Illinois Urbana-ChampaignChampaign, IL · Bachelor's Degree · 147 working graduates$90,744 earnings · $20,000 debtMichigan State UniversityEast Lansing, MI · Bachelor's Degree · 216 working graduates$90,453 earnings · $23,896 debtJames Madison UniversityHarrisonburg, VA · Bachelor's Degree · 157 working graduates$89,944 earnings · $21,040 debtProvidence CollegeProvidence, RI · Bachelor's Degree · 175 working graduates$89,629 earnings · $27,000 debtDrexel UniversityPhiladelphia, PA · Bachelor's Degree · 185 working graduates$89,486 earnings · $27,000 debtUniversity of ConnecticutStorrs, CT · Bachelor's Degree · 81 working graduates$89,208 earnings · $21,889 debtBentley UniversityWaltham, MA · Bachelor's Degree · 145 working graduates$88,461 earnings · $26,000 debt

Open the national Marketing field report →

04 · Institution context

Where can I find Texas Tech University cost and completion data?

The Texas Tech University institution report publishes school-level net price, completion, retention, undergraduate aid, and debt; those measures use cohorts separate from this program’s earnings and debt cohorts.

Texas Tech University

Lubbock, Texas · Public

Open the institution report →

Answers at a glance

Marketing at Texas Tech University: frequently asked questions

The program FAQ reports $72,953 four-year median earnings, $21,117 median federal debt, 244 working graduates, and 207 same-field peer records.

How much do graduates of this Marketing program earn?

Median earnings were $72,953 four years after completion and $76,074 five years after completion for working graduates who were not enrolled.

What is the median federal debt for this Marketing program?

The published median federal debt was $21,117 across a reported debt cohort of 222 borrowers.

How is the peer group selected?

Peers share CIP field 52.14 and the Bachelor's Degree credential level, have at least 75 working graduates, and have published earnings and debt medians.