COLLEGE SCORECARD · JUNE 10, 2026 FEATURED RELEASEOUTCOMES ARE COHORT MEASURES—NOT A RANKING OR GUARANTEE
COLLEGE OUTCOMELEDGERCOST · COMPLETION · DEBT · EARNINGS
College Scorecard program reportCIP 52.14 · UNITID 200004
Western Carolina University

Marketing

Bachelor's Degree · Cullowhee, NC

At Western Carolina University, the Marketing bachelor's degree program reported $56,568 median earnings four years after completion and $23,508 median federal debt among 200 working graduates.

Source: U.S. Department of Education College ScorecardJune 10, 2026 releaseDownload source data ↗

Median earnings$56,568Working graduates four years after completion
Median federal debt$23,508Stafford and Grad PLUS debt for the program cohort
Working graduates200Four-year earnings cohort
Peer records207Same field and credential passing the evidence rule

01 · Published outcomes

How much do Marketing graduates at Western Carolina University earn and borrow?

Four-year median earnings were $56,568, five-year median earnings were $57,435, and median federal debt was $23,508 for the published program cohorts.

Median earnings four years after completion$56,568
Median earnings five years after completion$57,435

Earnings cover graduates who were working and not enrolled. Median debt uses a separate federal borrower cohort and is not a yearly payment.

02 · Same-field context

How does Western Carolina University’s Marketing program compare?

Among 207 published bachelor's degree records in this field, earnings ranked at the 3th percentile and debt was lower than about 49% of peers.

Four-year earnings percentile3th

Higher earnings than about 3% of published same-field, same-credential records.

Debt position49%

Lower median debt than about 49% of published same-field, same-credential records.

Percentiles describe this published peer group; they are not a rating of instruction, selectivity, or individual outcomes.

03 · Comparison records

Which colleges publish Marketing for the same credential?

The comparison group contains 207 institution-program records with the same field and credential, at least 75 working graduates, and published earnings and debt.

Brigham Young UniversityProvo, UT · Bachelor's Degree · 76 working graduates$112,596 earnings · $10,500 debtBoston CollegeChestnut Hill, MA · Bachelor's Degree · 112 working graduates$106,353 earnings · $18,000 debtVillanova UniversityVillanova, PA · Bachelor's Degree · 90 working graduates$102,222 earnings · $26,962 debtTulane University of LouisianaNew Orleans, LA · Bachelor's Degree · 102 working graduates$98,503 earnings · $19,500 debtUniversity of Wisconsin-MadisonMadison, WI · Bachelor's Degree · 181 working graduates$96,148 earnings · $20,500 debtElon UniversityElon, NC · Bachelor's Degree · 95 working graduates$95,163 earnings · $21,500 debtUniversity of Maryland-College ParkCollege Park, MD · Bachelor's Degree · 159 working graduates$93,782 earnings · $21,038 debtUniversity of FloridaGainesville, FL · Bachelor's Degree · 184 working graduates$92,626 earnings · $15,574 debtThe University of Texas at AustinAustin, TX · Bachelor's Degree · 136 working graduates$91,955 earnings · $19,625 debtUniversity of San FranciscoSan Francisco, CA · Bachelor's Degree · 81 working graduates$91,815 earnings · $21,500 debtSyracuse UniversitySyracuse, NY · Bachelor's Degree · 154 working graduates$91,235 earnings · $26,951 debtUniversity of Illinois Urbana-ChampaignChampaign, IL · Bachelor's Degree · 147 working graduates$90,744 earnings · $20,000 debtMichigan State UniversityEast Lansing, MI · Bachelor's Degree · 216 working graduates$90,453 earnings · $23,896 debtJames Madison UniversityHarrisonburg, VA · Bachelor's Degree · 157 working graduates$89,944 earnings · $21,040 debtProvidence CollegeProvidence, RI · Bachelor's Degree · 175 working graduates$89,629 earnings · $27,000 debtDrexel UniversityPhiladelphia, PA · Bachelor's Degree · 185 working graduates$89,486 earnings · $27,000 debtUniversity of ConnecticutStorrs, CT · Bachelor's Degree · 81 working graduates$89,208 earnings · $21,889 debtBentley UniversityWaltham, MA · Bachelor's Degree · 145 working graduates$88,461 earnings · $26,000 debt

Open the national Marketing field report →

04 · Institution context

Where can I find Western Carolina University cost and completion data?

The Western Carolina University institution report publishes school-level net price, completion, retention, undergraduate aid, and debt; those measures use cohorts separate from this program’s earnings and debt cohorts.

Western Carolina University

Cullowhee, North Carolina · Public

Open the institution report →

Answers at a glance

Marketing at Western Carolina University: frequently asked questions

The program FAQ reports $56,568 four-year median earnings, $23,508 median federal debt, 200 working graduates, and 207 same-field peer records.

How much do graduates of this Marketing program earn?

Median earnings were $56,568 four years after completion and $57,435 five years after completion for working graduates who were not enrolled.

What is the median federal debt for this Marketing program?

The published median federal debt was $23,508 across a reported debt cohort of 191 borrowers.

How is the peer group selected?

Peers share CIP field 52.14 and the Bachelor's Degree credential level, have at least 75 working graduates, and have published earnings and debt medians.